Gucci Bloom Acqua Di Fiori, a new vegetable juice
Gucci is an iconic brand of elegance in the world. Her luxurious dresses dress the biggest Hollywood stars, like Salma Hayek, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale, Camilla Belle, Hilary Swank, Bérénice Bejo or Li Bing Bing. As for her perfumes, they are in perfect harmony with the refinement of her unique outfits. In this context, the brand has decided to develop a second part of the previous Gucci Bloom. This time, the emphasis is on this essence’s vegetal and fresh breath. Prepare to welcome Gucci Bloom Acqua Di Fiori .
Gucci Bloom Acqua Di Fiori, an energetic and spring juice
Gucci Bloom Acqua Di Fiori has retained the DNA of its elder brother while giving it a livelier, fresher, and more energetic character. For the record, Alessandro Michele, the exclusive designer of Gucci, says he was inspired by the friendship between women, their spontaneity, and their sometimes juvenile joy in making this fragrance. In collaboration with perfumer Alberto Morillas, he kept the spicy and floral notes of the previous Gucci Bloom and made it fresher by introducing plant accords. Gucci Bloom Acqua Di Fiori takes off first with a blend of galbanum leaf and blackcurrant bud. Then, her heart explores femininity in a trio of tuberose, jasmine, and honeysuckle. Finally, Gucci Bloom Acqua Di Fiori gradually gains in-depth contact with sandalwood and musk. The result is a refreshing fragrance full of joie de vivre, mainly green and floral, in which each ingredient is highly concentrated.
Gucci’s timeless bottle is dressed in emerald green
On the aesthetic side, its bottle is similar to the previous Gucci Bloom. However, its label is now covered with a floral herbarium motif. Its toile de Jouy print features leaves, twigs, and cherry blossoms. The result is a particularly rustic look based on a pale pink bottle. A black frame surrounds the whole for an exquisite rendering. Gucci Bloom Acqua Di Fiori is already available in a 50 or 100 ml format.
A campaign bringing together Dakota Johnson, Petra Collins and Hari Nef
Finally, a new advertising campaign will accompany the release of Gucci Bloom Acqua Di Fiori. For the moment, the entirety of its television clip is kept secret, and the sign has disclosed only a teaser. This production, directed by Glen Luchford, brings together actresses Dakota Johnson, Petra Collins, and Hari Nef. Their contemporary beauty is captured in different places. This trio takes us on an imaginary walk in the city’s heart than in an English garden before having tea on a flowery sidewalk, entering an apartment overgrown with green plants, and swimming at dusk in a tangled lake of flowers and reeds.