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The history of Bottega Veneta
Bottega Veneta is a company that was founded in 1966 by Michel Taddei and Renzo Zengiaro. Eager to proudly display their belonging to Italy, they chose this brand name which literally means “Venetian workshop”. Thus, they began by making leather crafts products, developing their own know-how in leather braiding, a true signature of the brand. Very quickly, Bottega Veneta became famous thanks to the impeccable quality of its work. As such, Bottega Veneta became, in the early 1980s, one of the favorite brands of the jet set. In addition, it was particularly popular with Handy Warhol. It was at the end of the 1970s that Renzo Zengiaro and Michele Taddei decided to withdraw from the Bottega Veneta house, giving way to Vittorio and Laura Moltedo. Nevertheless, the brand gradually abandoned its sleek style in favor of more trendy fashion, which degraded its notoriety. This is how the Bottega Veneta house was bought by the Gucci group.
Bottega Veneta under the leadership of the Gucci house
The takeover of Bottega Veneta by Gucci marks the last chapter of the brand's recent history. At the same time, Tomas Maier entered the same year as artistic director and presented his first fall collection there. His ambition was to reconnect with the original identity of the brand, highlighting the emblematic motif of Bottega Veneta on each of its creations and returning to an artisanal mode of production. This greatly contributed to revive the positive image of Bottega Veneta. Thus, in the face of this new success, the Bottega Veneta brand extended its range over the following years. This is how she added jewelry, glasses, furniture, handbags, shoes and perfume. The first essence of Bottega Veneta was born in 2011 from the hands of Michel Nérac, soberly bearing the name of the brand. Of course, it was then a question of playing the leather card, giving birth to a supple and delicate essence, a perfect echo of the elegant and discreet image of the Bottega Veneta house. This one was also seen coated with spicy, syrupy and downy notes, becoming a kind of big warm olfactory fur. Bottega Veneta describes this juice as being in the image of a Venetian countryside, like a "vision bathed in heat, sun and lulled by the song of the cicadas".