Boucheron’s Woman perfume reinvents itself in 2019
What is more, year after year, Boucheron has been able to develop its know-how and broaden its skills, reaching the world of perfumery in 1988. Today, it is precisely its very first perfume that the brand has created. decided to put it back in the spotlight. Boucheron thus becomes Boucheron Fleurs, to the delight of women in search of a radiant and solar essence.
Boucheron Fleurs, a floral, bright and fruity bouquet
Boucheron Fleurs is a new fragrance that owes its existence to perfumers Nathalie Gracia Cetto and Quentin Bisch. Both have designed an infinitely luminous fragrance here, a sort of enormous bouquet of white flowers, the raw materials of which have been rigorously selected. Infinitely modern, Boucheron Fleurs follows the same path as its predecessors, while displaying more transparency. It sets off on an energizing and fruity breath of lemon and pear. This juicy, zesty start is then illuminated with orange blossom and frangipani. The fleshy petals of Boucheron Fleurs are enveloped in exoticism by the presence of vanilla. Sweet and sweet, it incorporates a part of sensuality in this fragrance. Finally, Boucheron Fleurs ends with a more caramelized and greedy base of benzoin.
Boucheron Fleurs’ jewel bottle, a long-standing heritage
The new Boucheron Fleurs is presented to us in a bottle initially developed in 1988 by Alain Boucheron himself. In the purest respect for the tradition of jewelry, it is similar to a curved and rounded piece of jewelry, perfectly conforming to the shape of the hand. Boucheron Fleurs is topped with a sapphire blue cap which in itself evokes the entire world of jewelry. Golden gadroons are inscribed on its collar and give the whole a more precious air. The Boucheron Fleurs glass container has swapped its initially golden color for a now bluish juice. The whole thing lets the light filter with elegance and pleasure.
Boucheron Fleurs, the new chapter in a story in several acts
Boucheron Fleurs is a perfume that has all the elegance of the house bearing its name. From the arcades of the Palais Royal in 1858 to the Place Vendôme in 1893, Frédéric Boucheron wrote one of the most beautiful stories of French luxury, and it seems to resurface from all sides in this new essence. In reality, Boucheron Fleurs is the fourth chapter of an infinitely precious story. If Boucheron entered the world of perfumery in 1988, its juice was declined in 2004 in a Boucheron Fraîcheur Florale edition, then in 2006 in a version called Boucheron Edition Bleue. Likewise, from 2004 to 2008, Boucheron produced limited summer editions, fresh waters always emphasizing the freshness of citrus fruits and the luminosity of flowers,