Fahrenheit in Cologne version

Fahrenheit in Cologne version
Fahrenheit in Cologne version

A few weeks ago, Dior unveiled its new advertising campaign for its Fahrenheit Cologne fragrance. This was produced by Megaforce, a collective of artists and directors, notably at the origin of Rihanna’s clips. Also, we must recognize that the image created by the latter is beautiful. Just imagine yourself: a male silhouette venturing out into the great outdoors and located in the heart of raging natural elements. Indeed, that is exactly what it is all about with the new Fahrenheit Cologne. This perfume portrays to us the image of a new man as determined and serene but yet located at the center of an upset world. Welcome to the contrasting world of Dior!

The intense scent of the new Fahrenheit Cologne

In order to carry out this olfactory revisit of the legendary Fahrenheit, Dior called on its official perfumer: the talented François Demachy. This one then developed a woody, fresh, juicy and peppery composition. Indeed, Fahrenheit Cologne is a fragrance of contradictions, playing on both purity and transparency while retaining the spicy and virile charm of its predecessor. François Demachy then explains: “I wanted to create a distinctive Cologne that is like a gateway to its powerful accords. My goal was to arrive lightly towards steeper notes. »Thus, Fahrenheit Cologne retains the legendary signature of Fahrenheit while contrasting it with a juicy tangerine and fresh spices. Fahrenheit Cologne therefore begins its race with the soaring flight of a Sicilian mandarin. The latter reveals its fruity, tangy and fresh flavor. What is more, it is accompanied by the dynamism of Calabrian bergamot as well as the bite of lemon. Then, Fahrenheit Cologne evolves into a heart based on violets. The latter unveil green, powerful and slightly flowery scents. Everything is then accompanied by the intense elegance of patchouli. The rendering thus becomes absolutely sensual. However, Fahrenheit Cologne only reveals all its masculinity in its depths. This frankly displays the spicy facet of nutmeg as well as the virility of vetiver. The whole is further enhanced by the woody tones of Virginia cedar. The result remains particularly energetic and full-bodied. it is accompanied by the dynamism of Calabrian bergamot and the bite of lemon. Then, Fahrenheit Cologne evolves into a heart based on violets. The latter unveil green, powerful and slightly flowery scents. Everything is then accompanied by the intense elegance of patchouli. The rendering thus becomes absolutely sensual. However, Fahrenheit Cologne only reveals all its masculinity in its depths. This frankly displays the spicy facet of nutmeg as well as the virility of vetiver. The whole is further enhanced by the woody tones of Virginia cedar. The result remains particularly energetic and full-bodied. it is accompanied by the dynamism of Calabrian bergamot and the bite of lemon. Then, Fahrenheit Cologne evolves into a heart based on violets. The latter unveil green, powerful and slightly flowery scents. Everything is then accompanied by the intense elegance of patchouli. The rendering thus becomes absolutely sensual. However, Fahrenheit Cologne only reveals all its masculinity in its depths. This frankly displays the spicy facet of nutmeg as well as the virility of vetiver. The whole is further enhanced by the woody tones of Virginia cedar. The result remains particularly energetic and full-bodied. powerful and lightly flowery. Everything is then accompanied by the intense elegance of patchouli. The rendering thus becomes absolutely sensual. However, Fahrenheit Cologne only reveals all its masculinity in its depths. This frankly displays the spicy facet of nutmeg as well as the virility of vetiver. The whole is further enhanced by the woody tones of Virginia cedar. The result remains particularly energetic and full-bodied. powerful and lightly flowery. Everything is then accompanied by the intense elegance of patchouli. The rendering thus becomes absolutely sensual. However, Fahrenheit Cologne only reveals all of its masculinity in its depths. This frankly displays the spicy facet of nutmeg as well as the virility of vetiver. The whole is further enhanced by the woody tones of Virginia cedar. The result remains particularly energetic and full-bodied.

The revisited aesthetic of the iconic Dior bottle

Of course, on the bottle side, Fahrenheit Cologne is clearly identifiable.and is reminiscent of the look of its elder. This one always sounds like being a kind of totem pole, halfway between art and nature. It then expresses the force of life, the power of the inner rhythm, the order of things and the balance. This one, although thought out in 1988, is still particularly in tune with the times. It is both authentic and modern, absolutely timeless. Of course, its red lacquer similar to molten lava is still present. However, today it is illuminated with a new energy. The solar yellow of yesteryear has thus given way to the icy transparency of glass. Nevertheless, its opposites seem to attract to form a single harmony, like the fragrance contained in this bottle.

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